Thursday, January 30, 2020
OCR Psychology Assignment Essay Example for Free
OCR Psychology Assignment Essay The article Fashion companys shock tactics in the fight against size zero appeared on the Daily Mails Website on Tuesday, September 25th 2007. 1. Assumptions The first psychological assumption is that the use of shock tactics by way of an image portraying a naked anorexic woman will jolt the fashion industry into action over the problem of anorexia. The article suggests that the use of strong fear appeal will be enough to provoke behavioural change and an awareness of the illness. A fear appeal is a technique used to persuade an audience into behaving in a particular way by arousing a fear of the consequences of not following the message given. The effect of fear appeals was studied by Janis and Feshback (1953). The second psychological assumption is that the fashion industry and the obsession with stick-thin size zero models is to blame for the increase in cases of anorexia. The article therefore suggests that people outside of the fashion industry perhaps idolise models who appear to be rewarded with fame and fortune for being stick-thin. It assumes people imitate these models behaviour in the hope of being like them. Research into vicarious learning was conducted by Bandura (1965) who consequently formed the social learning theory. The third psychological assumption relates to the billboard designers decision to use a picture of a female anorexic and presumes that the majority, if not all, of anorexic sufferers are female. A study that explored the prevalence of anorexia among males and females was performed by Kjels et al (2003). 2. Evidence Evidence opposing the first assumption was conducted by Janis and Feshback (1953), who studied the motivational effect of fear arousal in health promotion communication. The entire freshman class of a Connecticut high school was divided into 4 groups, 3 of which were given 15-minute lectures on tooth decay and oral hygiene, while the fourth acted as the control group. Each lecture had a different strength of fear appeal, and results showed that although strong fear resulted in greater immediate anxiety, the minimal fear group showed the largest changes in behaviour. The minimal fear group showed 36% behaviour change, whereas strong fear only showed 8%. This therefore opposes the view of the article that the image of the naked anorexic woman will cause the fashion industry to take action against the illness and, although it will have some effect, a minimal fear approach would be most successful. Evidence that supports the second assumption was provided by Albert Bandura (1965). Bandura showed three groups of children tapes of a man being aggressive towards a doll. The first group saw the man being rewarded for his actions, the second saw him being punished and the third were not shown any consequences. The children were then placed in a room with a similar doll and observed. Results of the study showed that children were significantly more likely to imitate aggressive behaviour when they had observed the model being rewarded. Bandura labelled this imitation vicarious leaning. This forms part of the social learning theory suggesting that behaviour is learnt through observation and imitation. This supports the second assumption as people observing models within the fashion industry witness them being rewarded for being thin with fame and fortune, and subsequently imitate their behaviour in order to gain the same rewards. They try to be as thin as the models by starving themselves and consequently become anorexic, as the article would suggest. The evidence that challenges the third assumption is given by Kjelsà ¯Ã‚ ¿Ã‚ ½s et al. They studied 1026 female and 934 male adolescents using DSM-IV and DSM-III-R criteria to establish the prevalence of eating disorders in both genders. Each participant was asked to complete a questionnaire, and results showed that while 17.9% of female participants had suffered anorexia at some point in their lifetime, 6.5% of males had also. The study concludes that although prevalence of anorexia nervosa is higher in females, males are also susceptible to the illness. The image of the female anorexic on the billboard therefore does little to raise awareness of the illness among men and perpetuates the stereotype that eating disorders are a female disease. 3. Applications In relation to the first assumption, Janis and Feshback would argue that instead of using shock tactics a more effective way of bringing about a change within the industry would be to provide people with information on the disease, and preventative measures. Leaflets and posters containing this information could be distributed to people within the industry itself, and perhaps to the public in order to provide awareness to the majority. This may however have little effect, as there is no guarantee that the information would be listened to by an industry out to gain profit. Banduras theory and study suggests that people learn anorexic behaviour from seeing underweight models in the media. Therefore, in relation to the second assumption, the number of anorexic cases could be decreased by ensuring that no model within the fashion industry is below certain measurements; for example, by preventing the use of size zero models. If people are exposed to healthier-looking models, people may develop healthier eating habits. This however assumes that size 0 models are ill, and could be perceived as discrimination against healthy individuals. There may be resistance against this motion from the fashion industry and models themselves. In relation to the third assumption, Kjelsà ¯Ã‚ ¿Ã‚ ½s et als study suggests that males are also susceptible to anorexia. Therefore people need to be made aware of this to increase the perceived susceptibility, especially in males. Health promotion could include information on male anorexia, and contain pictures of male sufferers who are willing to share their stories. If awareness of anorexia in males is raised and the stereotype of it being a typically female disease scrapped, then the number of males who seek help will increase. However if males do not perceive themselves susceptible they are unlikely to choose to read the health promotion in the first place as they believe it to be a female disease.
Wednesday, January 22, 2020
Zoecon Corporation - Strike Roach Ender :: Case Study, solution
To:          Executive, Zoecon Corporation From:           Date:          Thursday, February 17, 2005 Subject:     Strike Roach Ender Introduction Projected Industry Consumers                              Professional Projected Growth Rate of 10% annually          Projected growth rate of 8% annually Projected sales of $4.4 million                Projected sales of $2.7 billion Flea IGR Introduction – Similar Scenario †¢Ã‚     Great success of introduction of flea IGR PRECOR into PCO, veterinary and pet store markets. †¢Ã‚     In 1980 Zoecon broke into the supermarket segment by selling the PRECOR ingredient to it’s competitor dCon †¢Ã‚     In early 1983 Flea Ender (using PRECOR) was introduced to supermarkets by Zoecon – 11 % of the market was captured by late 1983 †¢Ã‚     Flea Ender’s success attributed to a second 3rd party competitor S.C. Johnson †¢Ã‚     By 1985 Strike Flea Ender had captured 18% of the flea pesticide market and continues to achieve it’s profit objective Consumer Test Market Analysis Zoecon’s introduction of the Strike Roach Ender has captured a substantial portion of the test area household market segment. As seen in Table A the brand was recognized by over half of the households in the market and 6 %,( 70,200 households) of those households purchased the brand, resulting in a profit of $ 247,180.40. Though repeat purchases were also high at 30% (21,060 households) the profit generated was not enough to sustain a revenue in the trial market. Zoecon ended the market in a net loss of $$1,230,819.40. Figures are further broken down in Table A. Contribution margins were also high for Strike Roach Ender. Aerosol Strike had a contribution margin of 55.1% and fogger had an even higher margin of 57% as seen in Table B. Table C projects the break even analysis in both units and dollars as a basis for further projections. As seen in Table C substantially larger sales are required to break even. Industry Market Analysis Using the techniques from the test market estimates of market share and projected sales for the 19 city (80% of trial insecticide volume) are made for the introduction of Strike Roach Ender into the household market. I also chose to increase the advertising budget by 20% which increased costs to upwards of $12 million. This further drove the net loss to a final projection of $6,844,476 as seen in Table D. Much like the test market Contribution margins were also high for Strike Roach Ender. Aerosol and fogger Strike had a contribution margin exceeding 50% as seen in Table E. Table F projects the break even analysis in both units and dollars as a basis for further projections.
Tuesday, January 14, 2020
Ethical Decisions Scenario Analysis Essay
Reflection Question: Discuss whether you generally make ethical decisions using a traditional or a modern ethical model. Provide an example using an experience you have had in your daily life. I would have to say that what is right is right and what is wrong is wrong. Being true to oneself is ethically speaking. I used to get detention in HS and being an honor student really hurt me. Peer pressure was another feeling that couldn’t be surpassed. Stress and anxiety are add-ons to one’s life experience. I have both. Depression is yet another I have not really dealt with. These feelings are not mutual and do not come easily. Ethics are the study of moral standards and how they affect conduct, by definition. Traditional ethics are from the past and are from the way that people thought about morals and the way that life should be lived back then. Modern ethics came from traditional ethics, but were revised a bit to fit in with new times and with new ways of thinking. Ethics are a part of everyone ’s lives. Both are similar, but I believe that the development with the two came from within a person. Someone did not just make up how a person feels inside. A person knows right from wrong from being taught. With that being said, a person would know that stealing is wrong and that there would be something inside of them saying something like if you take that money from that person that is wrong and you will feel bad if you have good morals. Both forms of ethics have changed through the years and are now at what is called the modern ethics that we have adjusted to fit into today’s society. I would think that the biggest connection between the two forms of ethics is that it is based on morals and how a person feels deep down inside. I feel that it is based on what your heart tells you.
Monday, January 6, 2020
Vaccines And Its Effects On Children - 1400 Words
Vaccines have changed the life of children with making some illnesses obsolete. The majority of parents are making sure that their children get vaccinated against potentially serious diseases. The parents that get their children vaccinated are trying to prevent the reoccurrence of these deadly illnesses. The problem arises when you have these children that have not been vaccinated around children not of age to get the vaccine for a particular disease. The older children get the disease and give it to the unprotected younger child. Children are the most important thing you are given. These vaccines were not created to hurt your child. These vaccines were created so that your child does not die from these illnesses like other have in the past before the creation of the vaccines. Parents have their reasons for not vaccinating that children and I commend them for taking a stance against the vaccines if they truly believe they will harm their child. I wish these parents would also homeschool their children and stay at home with them when they are young. These children are susceptible to getting diseases or giving diseases to children that are not in their control. Not everything I believe should happen will though. Vaccination coverage for most childhood diseases has been at 90% while the rotavirus vaccine is only at approximately 70%. As parents; you want to do what is best for your children. For most parents, that includes giving them their vaccines when they should haveShow MoreRelatedVaccines And Its Effects On Children1404 Words  | 6 Pagesadverse reactions from the vaccines? Today, there are many vaccines, they are in such high demand that even a simple flu has a vaccine. Vaccines are created to protect us. The main function of vaccines it to build our immune system and fight against many bacterias. However, adverse reactions have become severe over the last couple of years, leaving some parents with no child. Therefore, parents shouldn’t be punished for not vaccinating their children because, vaccines can cause many adverse reactionsRead MoreVaccines And Its Effects On Children1503 Words  | 7 Pagesawful diseases, while that is the last thing on most of the worldâ€℠¢s minds now. Vaccines have transformed human life. Parents should vaccinate their children because it saves lives, the vaccines are safe, and the risks of not vaccinating can harm children more than the vaccines themselves. Vaccines were created in 1796 by Edward Jenner, an English scientist. Edward Jenner formed the Royal Jennerian Institute when vaccines became more popular, but experienced some opposition towards it because of peopleRead MoreVaccines And Its Effects On Children1339 Words  | 6 PagesNowadays, there are many vaccines invented by different scientists. Vaccines are so much in demand that even a simple flu has a certain vaccine. They have been invented to protect us. Its main function is to build our immune system and allow it to work against different kinds of bacteria. However instead of helping us fight against infection and certain diseases, vaccines can be the main cause of infection and diseases. Because of its live-attenuated organism, which means the pathogens were partiallyRead MoreVaccines And Its Effects On Children1010 Words  | 5 PagesVaccines Debates have risen lately whether or not to vaccinate children. Although vaccines potentially cause negative side effects, they are a common procedure for most families each year. Over time, several case studies have developed highlighting these side effects and raised concern about whether or not to accept vaccines. However, many people are not familiar with the typical vaccine and what it actually does once inside the body. â€Å"A vaccine is consisted of killed or weakened versions of aRead MoreVaccines And Its Effects On Children1325 Words  | 6 Pages Vaccines are essential to a person’s everyday life and well-being. A person who sneezed in their hand just touched the same door handle that everyone else does. Most people don’t worry that they touched the same item or breathe the same air as someone else because the risk of them contracting a disease such as polio, or diphtheria are extremely low because most people are vaccinated against such diseases. Without the creation of vaccines the population of the world could be completely eliminatedRead MoreVaccines And Its Effects On Children1463 Words  | 6 Pagesnot until 1796 when Edward Jenner revolutionized medical technology, with the first record of vaccines. Vaccines have diminished these diseases going from very common to little or none. Setting requirements on vaccines will not assist the reduction or eliminate them, but will also protect our youth from the wide-spread variety of deadly diseases. Multiple individuals do not truly understand what vaccines are and their true benefits and advantages of receiving them. When an individual gets ill,Read MoreVaccines And Its Effects On Children914 Words  | 4 PagesVaccines have saved millions of lives since they were first invented hundreds of years ago. But, they continue be a much debated topic among doctors and parents. Their benefits are often disputed because of so-called dangers related to their administration. Although vaccines are extremely effective, parents still have the power to decide if their children will receive them or not. As a result of parents choosing to not vaccinate their children, others may become ill and government spending increasesRead MoreVaccines And Its Effects On Children992 Words  | 4 Pages Vaccines, while known as the painful occurrence at the physicians visits of your childhood, are responsible for eradicating many of the deathly diseases of the past. While no child likes being stuck wi th a needle, guaranteed immunity to certain life altering diseases is worth the slight prick. Recent movements regarding vaccines has shed a negative light on vaccines, and if they continue to grow attention, may bring back some of the diseases that were the initial issue. Vaccines are a very helpfulRead MoreThe Importance Of Vaccines And Its Effect On Children915 Words  | 4 PagesThe Importance of Vaccines Having a baby utterly changes the perspective of the parent. They no longer are self- involved, but now have this new life they brought into the world. Nothing else can give a person the same joy that being a parent can bring. A parent would do anything for their child to protect them and give them the best life imaginable. A parent would never wish an illness upon their child and would do everything in their power to prevent their child from getting sick. With havingRead MoreChildhood Vaccines And Its Effects On Children1528 Words  | 7 Pagesdiscussed and debated about whether or not people should vaccinate their children. â€Å"Childhood vaccines offer protection from serious or potentially fatal diseases†(The Mayo Clinic, 2014)†. Vaccinations prevent diseases that can affect a child with symptoms of a cold or in some cases, the disease can be much more serious and can cause disability and death. The problem is that parents are choosing not to vaccinate their children against them. With choosing against vaccinating a child becoming a common
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